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Jeffrey Abramson

Deputy Director/Chief Program Officer at Bridge Entertainment Labs

Currently uniting Americans at Bridge Entertainment Labs, enabling Direct to Audience film distribution and marketing via GATHR and dream workshopping with ChloƩ Zhao's Book of Shadows. Former: Meta, Virtual Events &amp; Audio Storytellers | Head of Discovery VR | Co-President Gen ArtAs a creative business leader, I have more than 20 years of experience working at the intersection of storytelling, culture, technology, and brand marketing. Passionate about empowering Innovators, Creators, Experience &amp; Impact Makers. I specialize in inventive creative strategies, program development and leading special operations teams through uncharted execution. Prior to leading partnership GTM strategies for virtual events and audio products at Meta, I was Head of Immersive Content at Discovery Inc. Previously, I have worked with dozens of the most popular and pioneering Fortune 500 companies on innovative products and campaigns including Acura, American Express, Canon, Delta Air Lines, Google and Starbucks. I rose to become Co-President of member-supported arts org turned experiential marketing firm Gen Art, elevating rising talent in film, fashion, art and music. I pioneered some of the very first branded content and experiential activations and cultivated an influential cohort of cultural tastemakers. I also served as the Executive Director (and lead programmer) of the annual Gen Art Film Festival for over a decade. I began my career at Miramax Films and in trend research for the L Report and The Intelligence Group (sold to CAA).

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