Florie Zheng

Florie Zheng is the Head of Business Development at VIVE Arts, HTC, where she spearheads the global licensing and distribution of world-class XR projects. Since joining VIVE Arts in 2020, Florie has been the strategic force behind partnerships with premier museums, artists and cultural institutions, establishing the company’s role as the industry leader in the intersection of art and immersive technology.

With a career rooted in finance at Lehman Brothers and the art market at Christie’s, Florie bridges the gap between traditional cultural prestige and next-generation tech. A former fintech leader who pioneered blockchain solutions for global banks, she now focuses on scaling the future of XR. Florie is from Beijing and she is an alumna of Columbia University and Baruch College, CUNY.