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FilmGate Interactive
Media Festival #07




The coastline of Chocó in the Colombian Pacific, is one of those places on earth where nature is still in control. The dense jungle, a chlorophyll colossus, confronts the sea, which won't relinquish an inch and pushes back powerfully; great waves with their momentum gathered by whale’s songs and splashes. From above the rain falls hard, sometimes for days, and thunder frequently lulls the kids to sleep. The people born here are born tough, but also serene and with a particular rhythm brought to life by their constant contact with nature. “POTENTE” reveals fascinating fragments of everyday life in this region of the world and it’s people, using large format photography and augmented reality.

Please download the “Potente” App (iPhone or Android) to enjoy the Augmented Reality experience with the following images. Print them or scan them with your phone aiming at this screen.

CREATED BY: Felipe Aguilar

YEAR: 2017

13 Photograps (dimensions variable) +

Mobile Augmented reality application.

Potente has been exhibited in Colombia, USA, Cuba and France.




Felipe Aguilar (Bogotá, Colombia, 1977) develops emotionally engaging projects that explore the definition of the realm between fiction and reality; using photography, film, and emerging technologies like Augmented Reality. His collaborations and commissions include projects with The Government of Colombian, The United Nations, USAID, Sony Music, and NatGeo. His independent projects have been present at festivals like The Berlinale, The Cannes Short Film Corner, Imagine Science Cinema, NewImages Paris, Filmgate Interactive, and recently the first exhibition in space by BJP's Portrait of Humanity.




Paired is an Augmented Reality short film that delves into the lives of two socks, Saul and Sadie. These two “solemates” do everything together around Randy’s feet and are finding a monotony to their relationship, but when they are separated from each other at the laundromat, Sadie and Saul find themselves plunged into the world of lost misfit clothes and along their adventures, they learn the value of taking risks and learn to truly appreciate their partnership.

DIRECTORS: J.C. Diaz & Andres Rovira


RUNTIME: 8 minutes




J.C. Diaz is a Cuban American, LA-based digital content creator by night and by day is a Digital Innovation Product Lead at the Walt Disney Company, where he leads cross-functional teams to discover, test, and develop innovative products and experiences in the emerging technology spaces (AR, VR, NLP, AI) for Parks and Consumer Products. In 2016, he worked at Littlstar VR and launched the popular app for Playstation VR. In 2017, he launched the Movies Anywhere platform and apps at the Walt Disney Studios. In 2019, he launched ShopDisney’s very first AR experience in partnership with LEGO. In 2020, he co-directed, co-wrote, and fully developed Paired Studios’ very first AR short story called Paired, which tells the story of lost socks, who learn the value of taking risks in life and how to appreciate the true love of “solemates.”



Andres Rovira is a Cuban American, LA-based filmmaker whose writing/directing work spans films, shorts and branded content for Forbes, UCLA Health, Bacardi, J. Wakefield Brewing, Inman, and B12 Love. In 2018, he wrote/directed his first feature film, “Between the Darkness,” starring Lew Temple and Danielle Harris, available on Amazon Prime. In 2019, he created and directed the first documentary series for Forbes8, “Titans on the Rocks,” and created the docuseries “Indie Nation,” chronicling filmmakers in Ghana, South Africa and Nigeria. His scripts have placed in the 2020 Sundance Episode Fellowship (Finalist), the 2016 Austin Film Festival (Finalist) and the Academy Nicholl Fellowship (Semi-Finalist). He’s always looking for his next filmmaking adventure.