Josette Melchor

Josette Melchor is the Global Placemaking Lead at Google. She is also the Founder of Gray Area, and the former Head of Cultural Programming for the future cities initiative at WeWork. In 2008, she led the effort to incorporate Gray Area into a 501(c)3 nonprofit, enacting her pioneering vision of a living creative hub for the integrated practice of art and technology, a uniquely San Franciscan institution globally recognized for its forward-looking programming around creative coding education and cultural incubation. Melchor’s background as a queer, third-generation Mexican-American has grounded her deep commitment to safeguarding diverse communities in the midst of a rapidly gentrifying San Francisco. In collaboration with the City of San Francisco, she created the first Urban Prototyping Festival in 2012, creating a platform for citizens to address civic issues through public activations, which has since been copied worldwide. In 2016, Melchor instigated the first exhibition that paired artificial neural networks with artists, which helped establish the Artists and Machine Intelligence program at Google, ushering in a new movement in Artificial Intelligence assisted artwork. She most recently spearheaded the development of Gray Area’s Knight Foundation-supported Experiential Space Research Lab, developing sustainable models for artists to work within the quickly evolving format of immersive experiences.