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BBL DRIZZY: THE MUSICAL
In a world where clout is power, one creator must rise to the top to save his family... and maybe the universe
SHAPING CULTURE, DRIVING IMPACT
The First-Ever Interactive Dome Musical: Immersive + Live + Participatory
Audiences don’t just watch — they shape the story. A collective performance reimagined.
Created by King Willonius, a TIME 100 AI Innovator
Where tech meets purpose — led by a visionary using AI to expand access, creativity, and challenge old narratives.
Creative Impact at Dome Scale: 2,000+ Domes = 2,000+ Portals for Access
Partnering with a global venue network to spark fresh voices and open new perspectives through immersive storytelling.
Scalable for Impact: Tools for Creative Access
Modular design connects art, tech & education — with workshops and school programs that shift mindsets and empower new creators.
CORE TEAM
Willonius Hatcher
Co-writer | Director | Executive Producer
Joanna Popper
Producer
Faith 'Aya' Umoh
Executive Producer | Creative Technical Director
Erika Barraza
Line Producer
Diliana Alexander
Producer
Jonathan Butler
Co-Writer
ABOUT THE PROJECT
A genre-bending sci-fi musical where hip-hop meets meme culture in a clout-obsessed future. In a world where “likes” equal power and influence means survival, one fame-hungry underdog battles through rap duels, family drama, and a ruthless fame-obsessed system to discover who he really is.
Inspired by a viral AI-assisted song that captured a cultural flashpoint, BBL Drizzy blends original music, sharp satire, and audience-triggered storytelling into a bold, interactive dome experience exploring ambition.
THE STORY
interactive satirical sci-fi “Hero’s Journey” MEETS BLACK MIRROR: BANDERSNATCH
ACT I: From the Block to the Blast
In the clout-obsessed Slumps, J’Rue hustles for online likes, posting, performing, and doing what it takes to support his mom. But one night, something shifts. A surreal vision pulls him out of his everyday grind and launches him into the unknown.
ACT II: Sky Castles & Crossroads
J’Rue wakes up in the secret palace of the Baddies and discovers he’s not just anyone—he’s royalty, and possibly destined for more. Just as he learns that his long-lost father, King Jabari, is still alive, he’s pulled into another twist. This time, the audience takes control.
Will J’Rue step into his purpose or walk away? He could:
• Rescue his mom from a collapsing world
• Win a life-changing music battle and earn Reddesha’s trust
• Train to scale Mt. Cloutmanjaro and face the system head-on
Every choice reshapes the story—and the audience decides.
ACT III: Death, Rebirth & Real Clout
J’Rue must pass the ultimate soul trial—no performances, no masks, just truth. Through music, memory, and love, he transforms. Returned and renewed, J’Rue leads a new era, where realness is the mark of influence—authentic clout only.
KEY CHARACTERS
J'RUE
The protagonist, a young content creator fighting to rise in a world dominated by Clout. Driven by his desire to provide for his mother and escape the trenches, he faces moral and personal dilemmas in an exploration of ambition. J’Rue must navigate the dangers of fame, power, and family legacy while rising to the top. In a world of Clout cartels and political intrigue, he must decide if he will use his fame for personal gain or to challenge the very system that oppresses him.
LADY KEISHA
J’Rue’s strong-willed, humorous mother. She’s his primary motivation, and her past ties to the Baddie Gesswidit make her a crucial part of his destiny.
REDDESHA ROUGE
J’Rue’s love interest, a Caplanta native who refuses to conform to the superficial Clout-chasing world. Her authenticity challenges J’Rue’s initial ambitions, forcing him to dig deeper into what clout means to him.
KING JABARI
J’Rue’s estranged father and ruler of the Jinobili kingdom, whose legacy weighs heavily on J’Rue’s decisions.
LORD SUS
Ruthless leader of the Opps, who harvests clout fields and seeks to crush all rebellion.
FATIMA
The cave-dwelling seer who administers J’Rue’s Yams of Life trial.
WORLD BUILDING
CAPLANTA is futuristic planet of ecological harmony. A planet where Clout, a fungal-like resource, thrives through generations of reciprocal care between its people and the land. This sacred covenant mirrors Indigenous agricultural systems, emphasizing balance and sustainability.
GOON is a desolate planet where the Opps ancestors, exiled from Jinobili, were sent to perish. Through resilience and adaptation, they survived, evolving into a formidable society. Their narrative challenges perceptions of villainy, highlighting themes of survival, injustice, and the quest for dignity.
JINOBILI, once a thriving planet, succumbed to environmental degradation. King Jabari's efforts to restore balance were thwarted by the Opps' invasion, leading to the planet's demise. Jinobili serves as a stark reminder of the repercussions of ecological neglect.
THEMES
Themes of Fame, Family, and Identity
At its core, BBL Drizzy explores the price of fame in a world where influence equals worth and authenticity becomes hidden. J’Rue’s pursuit of clout mirrors real-world struggles around validation, visibility, and connection. As he uncovers a complicated family legacy—especially his estranged father’s role in the very system he’s trying to beat—the story deepens. The tension between ambition and belonging pushes him to confront not just the world around him, but the truths within.
In doing so, BBL Drizzy calls on us to reflect deeply, question what we hold dear, and choose what truly matters.
INTERACTIONS
We’re designing the interaction system so every choice is made through mobile input — fast, intuitive, proven technology and deeply felt inside the dome.
The audience POV is omniscient and anchored through Fatima, who guides them as a collective force shaping outcomes and shifting the world from within.
Branch Narrative Example: At the climax, Fatima invites the audience to unlock a hidden memory — choosing between J’Rue, Momz, Reddesha, or Sus.
The scene that follows changes based on whose past they uncover, revealing secrets that reshape the story’s emotional core.
One audience. Five choices. A world that listens.
PRODUCTION
We’re producing a 3D animated, interactive dome film built in Unreal Engine 5 and rendered in 360° for dome projection.
The final experience features branching narrative triggered by live audience voting, using a lightweight, browser-based system powered by cables.gl.
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Created and animated entirely in Unreal Engine
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Rendered in fisheye format using the OWL 360 plugin
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Interactive scenes triggered via QR code + mobile vote
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Optimized for dome compatibility, portability, and scalability
This modular pipeline blends cinematic world-building with audience participation—designed to be replicable across domes and future immersive works.
UNREAL ENGINE: Expanding Interactive Storytelling into Domes
Cinematic-Quality Pre-Rendering
All environments and characters are created and animated in Unreal Engine 5, then rendered in 360° fisheye using the OWL plugin to deliver high-fidelity dome-ready sequences.
Real-Time Interactivity
Audience choices are captured through mobile voting and seamlessly executed in real time via cables.gl, which triggers pre-rendered UE sequences to branch the story.
AI-Enhanced Workflow
We are developing a modular AI pipeline within Unreal Engine to accelerate world building, animation preparation, and branching design—sharing this tool with the Unreal community to address a known gap in AI and Unreal Engine (UE) production.
Scalable and Reproducible
The pipeline is designed to scale across 2,000+ domes and planetariums, positioning Unreal Engine as the standard for immersive theater distribution worldwide.
Benefits to Epic
Showcases Unreal as the foundation for a new medium of participatory storytelling in domes, and demonstrates innovative AI workflows that will be open-sourced to strengthen the UE ecosystem.
AUDIENCE
The Matrix Generation
Four-quadrant, future-facing audience—spanning Gen Alpha to Gen X.
Culture-makers and remixers raised to question the system, decode digital signals, and invent new genres in real time.
From hip-hop heads to sci-fi dreamers, sports fans chasing their next communal high, to families seeking co-viewing moments that actually resonate.
Rooted in fandom, fueled by remix culture—they follow music, animation, satire, and immersive formats that invite them to play with meaning and reshape the story.
📊 Cultural Signals & Audience Appetite
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BBL Drizzy The Song (King Willonius): 300M+ impressions
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Metro Boomin’s BBL Drizzy BPM Diss: 1B+ streams
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The Hero’s Journey Franchises: Dune ($1B+), Star Wars ($10B+)
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Black Mirror Bandersnatch: Netflix’s most-watched interactive experience
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Euphoria: 16.3M avg. viewers across platforms
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Everything Everywhere All At Once: $143M box office on a $14M budget
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Social Dilemma: 38M households in one month
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K/DA “POP/STARS”: 168M+ views, global gaming fandom
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Belle (Anime): $64.7M global, modern fairytale for the digital era
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Atlanta: Critically dominant, genre-defying, culturally defining
Generation raised in the multiverse, fluent in genre-mashups, moral complexity, and story as both mirror and agency. They don’t want to be told what to think. They want break the frame and co-create what’s next.
PREMIERE IN MIAMI
BBL Drizzy: The Musical interactive dome experience is set to premiere at the Frost Planetarium during the 12th edition of FilmGate Interactive leading into Miami Music Week , one of the world’s premiere music festivals taking place in March 2026. This unique venue and timing offer an unparalleled opportunity to showcase the musical in an innovative and immersive environment.
Frost Planetarium: Located in Miami, the 230 seat venue, is renowned for its state-of-the-art projection technology and immersive dome theater, providing a 360-degree visual experience that perfectly complements the show's futuristic aesthetic.
Miami Music Week: An annual event that attracts a global audience of musicians, artists, brands and influencers. Premiering during Miami Music Week Art positions the musical at the forefront of music and culture, ensuring maximum exposure and impact.
DISTRIBUTION
Launch: Frost Planetarium (FilmGate Interactive / Miami Music Week 2026)
Global & Festival Expansion: Taiwan venue + other immersive and arts festivals
Distribution Expansion: 2,000 Dome & Planetarium venues globally;
Distribution discussions with COSM, Sphere and museum (in progress)
Digital + Franchise Growth: Expand IP beyond physical domes into Gaming, XR and Metaverse
AI & Creative Future Workshops: Hands-on sessions that equip communities with AI skills, build media literacy, and support authentic self-expression through creative content.
IMPACT PROGRAM OUTLINE
🎬 Impact Program Overview
Following the film’s premiere, we will launch a year-long impact initiative focused on creative access and AI tool adoption. The program includes interactive residencies, community-centered workshops, and longitudinal research to measure change in digital fluency, storytelling confidence, and emotional connection.
📍 City-Based Dome Residencies
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Four city residencies in planetariums or dome venues (minimum two weeks each)
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Lobby-based interactive exhibits introducing the film, characters, and AI tools used
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In-person prompts and QR codes encouraging audience participation and self-expression using AI
🛠️ Workshops & Digital Storytelling Labs
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Hands-on AI storytelling workshops designed to train new audiences in using AI tools
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Track participants’ comfort with AI tools before and after the workshops to measure growth in fluency
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Offer character assets, music stems, and visual prompts to support audience-generated content
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Focus areas include developing skills in authentic storytelling with perception box framework
📊 Research & Field-Building
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Collect qualitative feedback during residencies to assess personal impact and emotional resonance
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Develop a white paper summarizing audience insights, creative engagement, and skill-building outcomes
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Share findings at conferences and through press to inform the broader field of AI accessibility and immersive storytelling
Impact Goals
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Train artists to become AI artists
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Create opportunities to safely explore new AI technology
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Reinforce the basics of developing stories and effective authentic communication
Potential Partners
Udio
OpenAI
Luma AI
Adobe
Runway
PARTNERS
