11AM BRANDING MEETS CONTENT shaping perceptions and enhancing brand preferences DAY 1 (Feb 4th 2017) 

Nelly Gocheva heads up editorial at T Brand Studio in London – the global branch of The New York Times’s in-house OMMA and Digiday award-winning brand marketing and native advertising unit – where she oversees international content. Previously Nelly was at Monocle magazine where besides working with a range of high-end luxury brands, she oversaw the launch of the Toronto bureau and founded the Travel Guide Series. Nelly is a seasoned presenter and conference speaker, and has lectured at the University of Toronto, London's City University and Cardiff School of Journalism.